Paper That Performs: The Business Case for Printed Correspondence in a Screen-Saturated Decade
Physical post is routinely written off as a legacy cost, yet many UK SMEs are finding that a printed letter still outperforms a digital message when attention, evidence or legal weight matter. This analysis sets out the real cost-per-outcome arithmetic, the compliance cases where ink holds sway, and a practical rule for deciding what goes in the post in 2026.